what we do - Melting Pot Creations - copywriting and content creation; Freelance copywriting agency Northamptonshire, Buckinghamshire, Bucks, Northants, Towcester, Northampton, Milton Keynes

We create your strategy and plans

We work closely with you to identify and create your content strategy and delivery plan, giving you a clear, best-practice approach to your content and saving you time when you’re creating.

If you are ready to create initial and annual strategies, long and short-term plans, and participate in power hours that will enable you to attract more business, get in touch.

We write regular content for you

If creating content really isn’t your thing, we can write blogs, case studies, newsletters, ebooks, LinkedIn posts and more. We write in a tone that’s true to you, creating energy and engagement to showcase you and your business.

If you’re ready to get your message out without spending hours crafting it, get in touch.

There are 4 ways to work with us

Get in touch

We build your online presence

Your authenticity depends upon having a professional and credible online presence enabling you to build trust and bring your brand to life. We write website copy and optimise your LinkedIn profile to help you stand out in the crowd.

If you are ready to be visible online and grow your business, get in touch.

We help you convert more business

To grow your business, you need more clients and to attract clients, you need content.

We write lead magnets, landing pages, thought leadership articles, email marketing campaigns or repurpose your existing content to get maximum return.

If you’re ready to actively grow your business, get in touch.

Creative Content and Copy

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Digital Content

Digital is where it’s at these days and, for some, the constant hunger for social media, website and blog content can feel like a hamster wheel without the cuteness.

Click to discover how I create compelling content to help grow your business.

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Brand Content

It starts with a name, logo and strapline but brand is so much more. Small business owners often find their brand is an extension of their own personality. Consider your tone of voice, your audience and your brand story.

Click to find out how to create a brand personality that stands out from the crowd.

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Content Marketing

Content marketing is all about relationship building. We’ve moved from forecourt to forefront. That’s being in the forefront of people’s minds through rich, relevant content.

Click to learn how I can give you online visibility with inspirational content.

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Consultations and Workshops

Book a content consultation to find out how to take your content to the next level. I’ll look at your channels, audiences and brand messaging and provide a report with next steps. If you’re a fan of ‘do-it-yourself, why not try a content creation or blogging workshop.

Click for more info and dates.

Get in touch

Musings

Crafting Content Collaboratively: how to get the best results from your copywriter

Jan 9, 2024

I’ve been running Melting Pot Creations for almost a decade. So what have I learnt? Lots! But, for the purposes of this blog, I’m sharing my top 5 tips for getting the most out of your copywriter.

#BiteSizedBasics

Nov 8, 2023

#BiteSizedBasics is a series of micro-blogs designed to share top tips on content writing. Find out how to communicate your business and attract more clients.

In content we trust?

Jan 20, 2022

Trust. So important and something we all value. So what would you think if I told you that, globally, people have moved to a default of distrust?
The annual Edelman Trust Barometer report has just dropped, showing alarming results for society and the business world. Read my blog that covers the salient points.

Let’s get to the point

I’m willing to bet you can write lots about your business. However, by outsourcing to a content writer, you can capture your audience in a heartbeat and make that all important first impression.

You’re the expert

Absolutely, and do you know who isn’t? Your audience. Often, we get bogged down with the technical details when all our readers want is simplicity and understanding. A content writer can deliver this in spades.

FOMO:

You know when you see a competitor with a really great message? That’s when this strikes: Fear Of Missing Out. Working with a content writer vastly expands your ideas bank and you’re much more likely to get something inspirational and original.

Apostro-tastro-phe:

There’s nothing worse than a glaring grammatical error on your website or in your social media post. The quality of your writing speaks about the quality of your business. Business growth is about getting it right.

It's more than words

Engaging the right audience means speaking the language of your avatar. A professional writer will consider tone-of-voice and hone straight in on what matters to your target market. Be heard, above the social babble.

Time to do business

I’ve called it the hamster wheel without the cuteness. Social media is time consuming with hungry feeds, aggravating algorithms, and tireless timelines. By outsourcing, you focus on the business part while we keep that wheel turning.